Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

Sports Betting Systems – Increase Your Odds

No matter what type of gambling you like to engage in, common sense says that developing a system will increase your odds of gaining a return on your wager. This theory holds true for most people interested in sports betting; sticking to a certain set of practices will in the end help you realize gains over the long term, rather than losses.

Before we start talking about some sports betting systems, it is important to note that this logic is only partially true. In fact, a betting system can at best help you to reduce your losses over the long term while gambling on sports; the best possible realistic exit for any system is an even split of wins and losses over the long haul.

The reason for this comes down to the professionals, by which we mean the professionals who really DO make a huge profit month in and month out, through history, in sports betting. Those professionals, of course, are the bookmakers.

Using statistical analysis, bookmakers can always determine which betting systems are currently being used by bettors, and they always adjust the odds accordingly. They may make a home game split a poor value bet in order to compensate, or begin to adjust the lines. Whatever the measures, you can bet that the sports books have thought up ways to counter systems.

With that said, there are systems that can be used to increase your chances of profit over the long term in sports betting, but they really have to do with personal control and strategies when betting. The good thing about this approach is that you can use it on any given sport, so it applies universally. Let's take a look at some money wise ways to approach your sports betting strategy.

o Establish a bankroll: Before the beginning of the season, the playoffs, or whatever event you wish to wager on, you have to establish a bankroll. This bankroll will be based on the money you feel you can LOSE during the course of the betting season. Once you lose that money, it is very important that you stop betting or you will find yourself in a lot of trouble, very quickly.

o Do not chase bad bets. One of the biggest temptations for those engaging in sports betting is to try to make up money they lost while wagering on certain games. This is almost always a recipe for disaster. If you lose all your games on betting on weekend NFL games, do not try to make up for it with a bet on Monday night!

Those are the important foundations for any sports betting strategy, and they will help mitigate your losses on any losing season.

Now, let's take a look at some strategies to apply to your general sports betting endeavors.

o Research! In order to make a good bet (meaning, a bet that has the best chance of winning), you need to know all you can about the game in question. That means doing a lot of research. Know who is playing what position, their health and mental status, the record of the teams against each other, other records, even who the officials are. Good research is your most effective tool when it comes to placing a good bet.

o Watch out for tired teams! In a lot of sports, teams play back to back games. If they are playing a fresh team, this can factor into their ability to play. It does not always work, but most times a team playing its second game in two nights will have a reduced chance of winning.

o Betting series: This strategy really only applies to baseball betting, where teams may play three or more games against each other in a row. In these cases it is usually possible to predict which team will come out with the most wins in the series, and that's an easier call than game to game.

Of course, for all those strategies, you have to keep in mind that the bookmakers are just as aware of the factors as you are. They will adjust the odds accordingly, which is something else you have to be aware of.

Market Research Companies – An Overview

Most large to big businesses have their own market research teams. These teams not only conduct research themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market research companies, some operating in small niche markets. This article focusses on some of the most well known market research companies that operate across the globe.

ACNielsen

is a global marketing research firm and part of The Nielsen Company. One of ACNielsen’s best known creations is the Nielsen ratings, which measure television, radio and newspaper audiences in their respective media markets. Another market research tool is Homescan where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics.

One of the most common used products is Retail Measurement, a tool that provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale (EPOS data)

Other well known ACN Businesses are BASES, Nielsen Consumer, Nielsen Business Media and Nielsen Online.

Forrester Research is an independent technology and market research company that provides its clients with advice about technology’s impact on business and consumers. It offers a variety of services including syndicated research on technology, quantitative market research on consumer technology adoption and business IT spending, research-based consulting and advisory services. On its website you can find a wide range of free research, options to be alerted on new conducted research as well as of the shelf surveys.

GfK SE is a worldwide market research organisation providing services in five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. The Custom Research sector supplies information and consulting services for operational and strategic marketing decisions. Retailer POS data is the source for the Retail and Technology sector. The sector supplies clients with information and consulting services based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector. The Media Sector delivers information services on range, intensity and nature of media usage and acceptance. The data source for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey research organisation in the UK. The organisation has a freely available archive of opinion polls and public attitude research from 1970 onwards, including trends on its UK website. Ipsos MORI’s Social Research Institute works extensively for UK government and public services, looking at public attitudes to key public services which formed a key part of the UK Government’s domestic agenda in 1997-2005. Social policy, and issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute’s work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel International Group Ltd is a privately owned, London-based market research firm. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating university libraries. Some of its products are: Mintel Beauty Innovation (monitors mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver actionable market intelligence) and Mintel Menu Insights (tracks items on US restaurant menus). Mintel is mostly known for its reports, which are published online and contain consumer research and analysis.

SymphonyIRI Group (formerly Information Resources, Inc.) is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. They offer services in the following areas: Market Content (Retail tracking data, convenience store tracking data and consumer panel-based data), Predictive Analytics (Decomposition of the drivers of current business trends and simulation of the effects of changes on future brand plans), Enterprise Performance Management Software (Tools to support faster analysis of market content) and Professional Services / Consulting.

WPP is is the world’s largest communications services group in terms of revenue. Kantar, based in London, was founded in 1993 as the Market Research, Information and Consultancy Division of WPP. It is a network of 13 specialist companies, including:

Research International specialises in qualitative and quantitative custom market research. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown provides qualitative, quantitative and consulting services with respect to brands, marketing communications, media and marketing effectiveness. Millward Brown works across a range of industries and categories, including brand strategy and experience, creative development and campaign evaluation, consumer needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit. In the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.

Taylor Nelson Sofres (TNS) is a leading market research and market information group with focus on the areas Automotive, Consumer, Finance, Political and Social, and Technology.

Siding and the Environment

In today's increasingly environmentally-friendly climate, the construction industry has begun to get something of a bad reputation for utilizing materials that are known to be harmful to the planet. The siding industry is no exception. With vinyl being one of the more popular and affordable materials for siding installation, the siding industry is often accused of contributing to the demise of the planet by introducing the modifying chemicals of PVC (polyvinyl chloride) into the atmosphere. Of course, the benefit of PVC is that it is inexpensive and quite easy to work with. But in the eyes of the average environmentalist, the advantages inherent in PVC do not outweigh its destructive impact on the planet.

So which types of siding are the best options as far as the environment is concerned? According to Ruben Jeruco, solid wood is probably the most environmentally-friendly siding material available today. Although wood siding requires a fair degree of maintenance, the fact that it is renewable makes it attractive in the eyes of those who are environmentally-conscious. Fiber cement siding is also known to be a reliably earth-friendly product. Offering the same great look and feel of wood but without the significant maintenance, fiber cement is another good choice for people who do not want to run the risk of destroying the planet.

Although it is quickly becoming a less popular choice among homeowners, aluminum siding is actually regarded as fairly environmentally-friendly. Although its production requires a significant amount of resources, aluminum siding is often made of recycled materials, making it a winner in the eyes of those who think green. Finally, natural stone and classic cement stucco are both regarded as earth-friendly siding options; however, the cost involved in stone and stucco puts both choices out of reach for homeowners with limited budgets.

Of course, despite the fact that vinyl is often regarded as the planet's greatest enemy, vinyl siding might not actually be as ecologically destructive as some might think. Vinyl siding requires far less maintenance than most other types of siding once it's installed, few environmental resources are needed in order to preserve it. Vinyl siding is also said to use little energy as part of its manufacturing process. So while the material itself is definitely not the most earth-friendly, vinyl might not be quite as bad as some people think.

If preserving the environment is important to you, then make sure that your siding contractor is aware of your feelings as he helps you select your siding material. With so many earth-friendly siding choices available, you can improve the exterior of your home without having to choose between conservationism and aesthetics. And while you may pay a bit more for your eco-friendly siding, you'll be rewarded with the peace of mind that comes along with knowing that you're doing your part to preserve our planet for many generations to come.